LMO Advertising is a full service advertising agency located in Arlington, VA. LMO is currently seeking a Media Supervisor to oversee client projects, lead a team of Media Planner/Buyers, and foster an environment of shared learning. This person will be mainly focused on digital media activities, so we are looking for someone with deep digital experience; however, having an integrated media background is a plus.
The Media Supervisor reports to the Associate Media Director, and is responsible for managing all day-to-day digital media strategy and planning/buying activity for multiple assigned accounts. This person will work directly with the AMD and Media Director to continually evaluate and improve upon media opportunities.
Primary Responsibilities:
- Manage, train, develop and mentor a team of 2 to 4, including Senior Media Planner/Buyer, Media Planners/Buyers
- Provide digital media expertise, help define goals, and ensure all campaigns are on strategy to achieve client goals
- Develop digital media plans
- Research target audience and digital media habits
- Optimize media buys and adjust orders as needed
- Perform campaign analysis directly related to optimizations and/or planning and buying decisions
- Develop digital media results analysis
- Maintain media budgets
- Establish and grow strong relationships with clients
- Act as day-to-day liaison between agency and publishers, meeting with sales reps to maintain relationships, stay on top of latest offerings in order to develop innovative ideas for clients
- Write media POVs
- Participate in group brainstorming sessions
- Contribute to and help lead media training efforts
- Evaluates and recommends internal digital media resource needs
- Assist in performance reviews for media planning/buying team
- Develop case studies for internal and new business use
- Supports the AMD and Media Director in new business activities
- Represent the agency at media conferences
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