The Marketing Director will maximize growth, engagement and optimization clients' strategic marketing
initiatives across a variety of channels and tactics.
The Director must be able to thrive and motivate people in a fast-moving environment. He/she will be a
results-oriented, flexible leader and have a “can do”, positive attitude. This leader must have a strong
record in successfully managing and implementing digital campaigns. The position reports to the
Managing Director.
Objectives
- To build strong and lasting agency/client relationships based on trust and proven results
- To lead and identify opportunities to strengthen the agency’s competitive expertise across key
marketing channels including social media, content marketing, search engine marketing and
website optimization
- To ensure the superior performance of the marketing department in exceeding client goals,
maintaining timelines and managing budgets
Duties and Responsibilities
- Establishes strategic marketing direction, long-range and annual planning for our clients.
Identifies opportunities to grow client portfolios
- Serves as client lead on accounts
- Manage and implements marketing initiatives
- Maintains up-to-date knowledge in relevant areas of marketing and continually brings new ideas
that are applicable to Carousel30's clients and our growth as an agency
- Continually evaluate the effectiveness of all implemented marketing programs and adjust and
enhance as appropriate. Continue to implement innovative solutions that differentiate
Carousel30’s capabilities in the marketplace. Leverage best practices in the industry
- Recruits, hires, manages and evaluates personnel in his/her area, reviewing compensation,
establishing staff account assignments
- Actively trains his/her personnel in relevant areas of expertise to the department
- Assistance with proposals to win new business in alignment with Carousel30’s strategic
business development goals
- Stay current on industry best practices, and serve as the expert in the client's industry and
marketing landscape
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