We are looking for a candidate who can assist our clients with their marketing campaigns and other efforts and help lead them strategically. You will be someone who has relevant experience in digital marketing and who always stays abreast of industry developments. This role will be responsible for coordinating our marketing and accounts team in the research, planning, and delivery of effective online communications.
Key Responsibilities:
- Manage client relationships for digital marketing projects
- Lead the development and execution of strategies for multi-tactic, multi-phase campaigns, specifically:
- Marketing (social media, search engine and email)
- Advertising (print, display, search and social)
- Analytics (tracking, analyzing and reporting)
- Provide recommendations on and evaluations of company SEO practices
- Manage social media marketing efforts, making strategic recommendations in order to drive engagement, fan growth and conversions
- Manage content marketing strategies that leverage the growing connection between social and search
- Manage the planning and execution of comprehensive email marketing campaigns, managing the email campaign process from conceptualization to execution
- Work with our creative and technology teams to execute those aspects of a campaign
- Optimize marketing tactics by leading the analysis of clients’ data, prior results, market changes, and consumer insights
- Stay current on industry news and trends, and make timely, informed recommendations to staff and clients
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