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Marketing Associate

Position Location:

Alexandria, VA

Position Type:

Full-time

Position Description:

We are looking for a candidate who can assist our clients with their marketing campaigns and other efforts and help lead them strategically. You will be someone who has relevant experience in digital marketing and who always stays abreast of industry developments. This role will be responsible for assisting our marketing and accounts team in the research, planning, and delivery of effective online communications.

Key Responsibilities:

Assist in the management of client relationships for digital marketing projects
Assist in the development and execution of strategies for multi-tactic, multi-phase campaigns, specifically:
Marketing (social media, search engine and email)
Advertising (print, display, search and social) Analytics (tracking, analyzing and reporting)
Provide recommendations on and evaluations of company SEO practices
Support social media marketing efforts, making strategic recommendations in order to drive engagement, fan growth and conversions
Support content marketing strategies that leverage the growing connection between social and search
Assist in the planning and execution of comprehensive email marketing campaigns, managing the email campaign process from conceptualization to execution.
Work with our creative and technology teams to execute those aspects of a campaign
Optimize marketing tactics by assisting in the analysis of data, prior results, market changes, and consumer insights
Stay current on industry news and trends, and make timely, informed recommendations to staff and clients

Qualifications:

Bachelor’s degree in marketing or the equivalent. Master’s degree a plus.
1-3 years of experience in digital marketing
Experience at a digital agency is a plus
Internships in addition to other work experience are a plus
Effective written and oral communications skills
Thrives in a fast-paced, entrepreneurial environment
Team player who works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
Ability to simultaneously manage multiple projects
Hands-on experience working on communication campaigns and overseeing the execution of marketing programs
Experience with as many of the following as possible:
Paid Search, Email Marketing, Digital advertising, Social Media, Search Engine Optimization, and other forms of digital marketing