Alavere Health

Avalere is seeking a creative strategist who can bridge our content expertise with design and tell our story in a visually compelling manner through multiple forms. The Vice President of Brand and Creative will be tasked with ensuring that the brand and visual identity of Avalere is consistently applied to all physical and digital materials produced by the company. These materials range from web-enabled technology and business intelligence products to corporate Power Point presentations and sales collateral. While the primary focus of this position is the Avalere brand, should the requirements of the business necessitate co-branding needs with Inovalon (e.g. in the case of specific Avalere and Inovalon product releases, marketing efforts, and other joint activities), this individual will lead the effort on behalf of Avalere to ensure a strong and vibrant design in keeping with the brand characteristics of Avalere.

This individual will work closely with product teams, content teams, contract design teams, and technology leads, as well as marketing and communications colleagues to bridge the needs of the business with creative execution. The ideal candidate will be able to interpret and apply our brand standards in a creative way with attention to the finest level of detail and in a manner that ensures usability and an outstanding user experience. This will require hands-on work and the management of external creative and design resources. The position reports to the SVP of Marketing.

The successful candidate will drive creative strategy across multiple business teams to develop and produce high-quality creative solutions that meet Avalere’s business goals. A deep understanding of content strategy, data translation and visualization, digital design, and a customer-centered approach are critical to the role. In addition, the ability to engage positively and productively with many stakeholders of the Avalere brand, including sales, marketing, IT, contract designers and content teams is essential. This will be a key leadership role within the Avalere organization to apply, grow and develop our brand.

Principal Duties and Responsibilities:

Overall Areas of Responsibility

• Brand Oversight: Drive a coordinated visual approach for multiple lines of business that are strongly associated with the Avalere brand; ensure consistent application of the Avalere brand; grow and evolve the brand through print and digital channels.
• Brand Evangelist: Represent the creative perspective in business meetings and help colleagues to understand/visualize creative possibilities and constraints; ensure the development of brand guidelines and ensure acceptance by stakeholders; develop and lead annual brand training sessions for entire firm.
• Brand Execution: Conceptualize, guide design and ultimately deliver branded materials across the full breadth of Avalere products, services, and marketing collateral.
• Brand Assets Management: Define a consistent system of brand assets for application in product design, marketing collateral, sales presentations, website, and client communications. Direct Management and Accountability

Product Development Responsibilities:

• Creative Lead for Product Development: Ensure creative strategies align with the business objectives for each product; bridge content and design application effectively including considerations for data visualization, creative design, and new applications of the brand as appropriate; manage complex development projects with long deadlines and multiple internal and external stakeholders.
• User Experience Lead for Technology Products: Work with product development, IT, content, and marketing teams to conceptualize, guide design, and deliver web-enabled products; provide expertise on user experience, interface design, and other critical elements to maximize customer engagement of technology based products.
• Creative Lead for Research Products: Partner with product development, content, design, and marketing teams to create an array of templates for research programs including, but not limited to: long form reports, updates, and email alerts.

Marketing and Brand Responsibilities:

• Marketing Collateral Design: create a “best practice” approach for collateral design that ensures sales objectives are met; participate in the design process including conceptualization and final review and approval of materials created by design contractors; draft innovative design concepts for marketing and sales material across both print and digital forms.
• Manager of Avalere Brand Team: Set monthly brand team agenda and ensure follow-through on all brand activities including, but not limited to: creation of deliverable templates (Power Point, Word, Excel), Avalere website page design, brand style guide, frameworks for product development; effectively communicate all progress with the business and also gather feedback from the business on brand assets and needs.
• Manage in-house and external design talent: Direct the work streams of multiple creative and design contractors to ensure that final products are on brand, high quality, within deadline, and on budget; lead creative team from concept to completion; develop needs assessments, scopes of work, and cost models for outsourced creative services as needed; assess business needs for additional design talent and recruit appropriate freelancers to grow our creative capability.