Ad 2’s Public Service initiative distinguishes Ad 2 from other industry-related organizations. Since the early 1960’s, Ad 2 chapters from across the country have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their local communities. Together, Ad 2 chapters have raised hundreds of thousands of dollars, secured millions in donated media and increased volunteers for numerous organizations. To date, over 300 non-profit marketing campaigns have been executed by Ad 2 chapters. Campaigns are showcased each year at the AAF National Conference during the Ad 2 National Public Service Competition.
Check out the Ad 2 Public Service video to learn more:
Ad 2 DC is proud to handpick one local DC metro area non-profit each year to receive a fully-integrated pro-bono marketing campaign that includes marketing collateral, media, public relations and more.
For the 2013-2014 year, Ad 2 DC worked with the Washington Literacy Center, providing the client with advertising, social media, public relations, fundraising and infrastructure support. In addition to the campaign itself, the non-profit and the new advertising efforts are showcased at the AAF National Conference during the Ad 2 National Public Service Competition in which it placed Second overall.
If you’re a 501c3 organization and are interested in receiving a marketing campaign from Ad 2 DC, please download the application here and send to [email protected] (Lauren Jennings and Kate Sobel: co-chairs) with any questions you may have.:
Download Application or visit http://www.adwkdc.com/create to apply as an Ad 2 DC or CREATE candidate.
Check out the non-profits Ad 2 DC has helped:
2013-2014: Washington Literacy Center
2012-2013: Our House
2011-2012: A Space of Her Own
2010-2011: Dreams for Kids DC
2009-2010: Teaching for Change
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