Tips & Tricks: Emerging Media Trends

Do you like being "in the know" with the latest and greatest media trends? We're kicking off summer 2015 with a special Tips & Tricks that will focus on big-picture media trends and how advertising and marketing professionals shape organizations' integrated content plans (including social media) through these ideas. We will have a panel of experienced media experts from across the industry who will discuss and explore how media outlets are adapting their content to increase relevance for a broad audience, make it more readily shareable, and drive engagement with followers and non-followers alike on social media.

Panelists

Scott Williams, Senior Vice President of Sales and Marketing, Chief Operating Officer, Newseum

Scott Williams is senior vice president of sales and marketing and chief operating officer at the Newseum in Washington, D.C.. A museum and attractions executive with proven success in the museum, tourism, and entertainment industries, Williams currently serves as vice president on the board of the DC Chapter of the American Advertising Federation and on the board of The Historical Society of Washington D.C. He recently published a book, “The Forgotten Adventures of Richard Halliburton,” with History Press.

Jeffery Turner, Director, Head of Ad Product & Monetization at The Huffington Post

Jeffery Turner is a seasoned professional working with AOL and the Huffington Post since 2007. He is an expert in digital advertising with a background in ad product, operations, and publishing strategy. 

Anthony Shop, Chief Strategy Officer & Co-Founder at Social Driver

As Chief Strategy Officer at Social Driver, Anthony Shop helps his clients and his team understand how digital and social technology can bring people together to achieve incredible results.

When: Tuesday, July 14 // 7:00pm-9:00pm
Where: CHIEF // 1800 Massachusetts Ave NW // Washington, DC 20036
Metro: Dupont Circle (Red Line)
Cost: DC Ad Club Member: Free // Non-Member: $15 // Non-Member, onsite: $20