Forward Focus: Brands Helping People - The Future of Advocacy Campaigns

Are you looking for a way to jump start your morning? Join us for Forward Focus, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what’s next with trends, how to make better decisions for you and your clients, and get your business in the race towards the future.

When brands spend upwards of $4.5 million to celebrate humanity, it signals changing times for advertising. This year's Big Game featured messages from McDonald's, Coca-Cola, Microsoft and Always directed more toward social change than your wallet.
 
Why do brands like CVS decide to stop selling high-margin products like tobacco? And how have brands like Toms built a business by giving away shoes?
 
Increasingly, consumer advertising is sounding more like cause marketing, but how different are these two types of communications efforts? What happens when we apply consumer advertising concept and production standards to public interest campaigns? And how are DC agencies well-positioned to help brands move society towards a brighter future?
 
Kevin Richards, SVP, Creative Director, and Carlos Roig, EVP, Media and Content Strategy at Home Front Communications discuss what the future holds for cause-based advertising. Join us.