Forward Focus: Making your Campaign Sing

Pre-registration for this event is now closed. Onsite registration will be available.

Are you looking for a way to jump start your morning? Join us at our monthly Forward Focus events for a discussion on what’s next with trends, how to make better decisions for you and your clients, and how to get your business in the race towards the future.

The speed at which we communicate with potential consumers continues to grow faster each year. Quicker sales can be music to everyone’s ears but that speed sometimes leads to the ugly noise of expensive legal mistakes. Amy Marino, attorney, will provide tips on how to avoid legal pitfalls before presenting an idea that can’t be executed in both traditional advertising and in the changing landscape of the digital world. Included will be advice on what the future looks like for:

• Making sure brand and product names, taglines and creative concepts are available and not already protected by others
• Saying great things about your client or your company and products without being accused of false or misleading claims
• Having the proper licensing and usage rights for talent, music, artwork, video, and other content especially in today’s user-generated world
• Selecting domains, hashtags and other social media tools that are available and integrate with your big idea
• Preventing your client or company’s original ideas and creative content from being ripped off by others.

Amy Marino, Partner, Williams Mullen

Amy Marino is a partner on Williams Mullen’s intellectual property team where she counsels agencies and clients on helping them protect their brands and creative assets. She works in copyright and trademark issues, domain name disputes, trade secrets, unfair competition, false advertising, employment issues, contract disputes, and other IP issues during due diligence and brand portfolio review. As an accomplished pianist and vocalist, she devotes significant attention to the practice of entertainment law. Amy has more than ten years of working experience in the music industry, both on the business side, licensing and collecting royalties through international music rights societies, and on the legal side, representing prominent, Grammy-winning recording artists, songwriters, producers, managers, record labels, publishers and well-known media companies.