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UID:CiviCRM_EventID_176_03e24593117ddc29f5abf7ad82ef82c5@www.dcadclub.com
SUMMARY:Forward Focus: Brands Helping People - The Future
of Advocacy Campaigns
DESCRIPTION:\n \n Are you looking for a way to jump start your
morning? Join us for Forward Focus\, our monthly
morning series! Get the inside scoop of where indu
stries are heading and what it means for you. Join
us each month for a quick talk on what&rsquo\;s n
ext with trends\, how to make better decisions for
you and your clients\, and get your business in t
he race towards the future.\n \n When brands spend
upwards of $4.5 million to celebrate humanity\, i
t signals changing times for advertising. This yea
r'\;s Big Game featured messages from McDonald&
#39\;s\, Coca-Cola\, Microsoft and Always directed
more toward social change than your wallet.\n &nb
sp\;\n Why do brands like CVS decide to stop selli
ng high-margin products like tobacco? And how have
brands like Toms built a business by giving away
shoes?\n \;\n Increasingly\, consumer adverti
sing is sounding more like cause marketing\, but h
ow different are these two types of communications
efforts? What happens when we apply consumer adve
rtising concept and production standards to public
interest campaigns? And how are DC agencies well-
positioned to help brands move society towards a b
righter future?\n \;\n Kevin Richards\, SVP\,
Creative Director\, and Carlos Roig\, EVP\, Media
and Content Strategy at Home Front Communications
discuss what the future holds for cause-based adv
ertising. Join us.\n \n Featuring: Kevin Richards
and Carlos Roig // Home Front Communications\n Whe
n: Wednesday\, March 11\, 2015 // Networking: 8:30
&ndash\; 9:00 AM\, Program: 9:00 - 10:30 AM\n Whe
re: \; Madame Tussauds // 1001 F Street NW (Co
rner of 10th and F Street) // Washington\, D.C.\n
Cost: FREE for members\; $35 Non-members\n \n &nbs
p\;\n \n Forward Focus Sponsor:\n \n \n \n \;
\n \n \;\n \n \;
CATEGORIES:Meeting
CALSCALE:GREGORIAN
DTSTAMP;VALUE=DATE-TIME:20150311T083000
DTSTART;VALUE=DATE-TIME:20150311T083000
DTEND;VALUE=DATE-TIME:20150311T103000
LOCATION:1001 F Street NW\n Washington\, 20004\n United Sta
tes\n
URL:http://www.dcadclub.com/civicrm/event/info?reset=1&id=176
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