2009 DC ADDYS - All Winners

FOR IMMEDIATE RELEASE

Contact: Carol Montoya
(703) 683-5954
[email protected]

Seven Local Agencies Win District Two ADDY® Awards

Washington (April 14, 2009)—Seven local agencies who won Gold and Silver ADDY Awards at the DC Ad Club’s 2009 ADDY® Awards went on to garner additional awards at the next level of competition. The DC Ad Club was represented with 1 Gold ADDY® Award and 20 Silver ADDY® Awards.

The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. It is the advertising industry's largest and most representative competition for creative excellence. Winners from the local competition were forwarded to the District Two ADDY® Awards, which includes entrants from Delaware, Maryland, New York, New Jersey, Pennsylvania, and the District of Columbia.

MDB Communications, Inc. took home the only Gold ADDY by a local agency. Design Army received the most awards: 6 Silver ADDYs.

The complete list of local is:

AKQA
• Silver ADDY: “Future Lions Campaign” (Advertising Industry Self-Promotion, Campaign, Mixed / Multiple Media Campaign)
• Silver ADDY: “Fallout 3 Website” for Bethesda Softworks (Interactive Media, Websites, Consumer-Flash)

Animal Planet
• Silver ADDY: “Whale Wars: TCA” (Sales Promotion, Audio/Visual Sales Presentation)

Arnold
• Silver ADDY: “National Train Day,” for Amtrak (Collateral Material, Poster, Single)
• Silver ADDY: “National Train Day,” for Amtrak, (Elements Of Advertising, Illustration , Single)
• Silver ADDY: “Go Green at 100 MPH,” for Amtrak, (Out-Of-Home, Mass Transit/Public/Airline, Exterior)
• Silver ADDY: “Bring the Kids,” for Richmond Shakespeare, (Advertising For The Arts & Sciences, Out-Of-Home,)
• Silver ADDY: “Richmond Shakespeare Billboards,” for Richmond Shakespeare, (Advertising For The Arts & Sciences, Campaign, Single Medium Campaign)
• Silver ADDY: “Amtrak Regional Photography,” for Amtrak (Elements Of Advertising, Photography, Campaign)

--more--

 
Design Army
• Silver ADDY: “K By Karla 'Head, Shoulders, Knees, & Toes',” for Karla Colletto (Sales Promotion, Product or Service Sales Presentation, Catalog)
• Silver ADDY: “MIIKO Salon Stationery,” for MIIKO Salon (Collateral Material, Stationery Package, Flat Printed or Multiple Process)
• Silver ADDY: “Politics of Possibility,” for Human Rights Campaign (Collateral MateriaL, Annual Report, Four-color)
• Silver ADDY: “Infinite Possibilities,” for “University of Virginia Library” (Collateral Material, Brochure, Four-color)
• Silver ADDY: “Signature Theatre Season Brochure,” for Signature Theatre (Advertising For The Arts & Sciences, Collateral, Brochure/Sales Kit)
• Silver ADDY: “The Happy Time,” for Signature Theatre (Advertising For The Arts & Sciences, Collateral, Poster)

MDB Communications, Inc.
• Silver ADDY: “Lucky Mirrors,” for DC Lottery (Television, Local, Single, :30)
• Gold ADDY: “Lucky Mirrors Campaign,” for DC Lottery (Mixed/Multiple Media, Consumer, Local)

Redhead Companies
• Silver ADDY: “Spy Museum Newspaper Ad: Satellite,” for International Spy Museum (Newspaper, Full Page, Color)
• Silver ADDY: “Spy Museum Magazine Campaign: Satellite, Fake ID, Planes,” for International Spy Museum (Consumer Or Trade Publication, Campaign, Four-Color)
• Silver ADDY: “Spy Museum Station Domination,” for International Spy Museum, (Out-Of-Home, Campaign)

Rosenthal Partners
• Silver ADDY: “Pronunciations” for Mid Atlantic Sports Network (Television, Regional/National TV, Single, Consumer Services)

These entries will be forwarded to the worldwide competition and winners will be announced at the American Advertising Federation’s annual conference, to be held in June in Crystal City, VA.

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About The DC Ad Club
The Advertising Club of Metropolitan Washington, Inc. (DC Ad Club) is a member association comprised of advertising and media professionals. Since 1918, the Ad Club has served as the premier industry organization for area advertising professionals. As a chapter of the American Advertising Federation (AAF), the Ad Club promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work, and serves as the leading networking venue for the industry.  The Ad Club membership represents all segments of the industry--clients, agencies, production companies and the media.
 

The DC Ad Club celebrated the 41st annual ADDY Awards on Thursday, March 19. Recognizing the best in creative excellence in advertising in the metropolitan Washington, DC area, our ADDY Awards are the first level in a three-tiered competition sponsored by the American Advertising Federation (AAF).

With 60,000 entries nationwide, the ADDY Awards is the nation’s largest advertising competition. The DC Ad Club received 843 entries from 98 agencies, design studios, media outlets, clients, and students across the region. A total of 105 Gold ADDYs and 122 Silver ADDYs were awarded. Winners were announced during the awarded show at the Carnegie Insitute of Science. Receptions were held in the Gallery of Winners before and after the presentation, which was emceed by Maryland Public Television's Bob Heck.

The evening’s top award, Best of Show, went to AKQA for the ““Fallout 3 Campaign,” done for Bethesda Softworks. 
 
Other top awards:

Best of Category-Collateral
Arnold Worldwide’s “National Train Day,” done for Amtrak

Best of Category-Print
Redhead Companies’ “Satellite” done for International Spy Museum

Best of Category-Broadcast
Qorvis Communications/SmithGifford’s “Dodgeball,” done for Virginia Lottery

Best of Category-Interactive
Brightline Interactive’s “Relief Mission Challenge,” done for National Guard

Arnold Worldwide took home the most awards, with a total of 41 (1 Best Of Category-Collateral, 23 Gold ADDY® Awards, 17 Silver ADDY® Awards). Other top awardees included Animal Planet with 26 ADDY® Awards (8 Gold and 18 Silver); Design Army with 23 ADDY® Awards (17 Gold and 6 Silver); Rosenthal Partners with 14 ADDY® Awards (6 Gold and 8 Silver); HZDG, Inc. with 12 ADDY® Awards (6 Gold and 6 Silver); AKQA with 11 ADDY® Awards (1 Best Of Show, 10 Gold ADDY® Awards, 1 Silver ADDY® Award); and Adworks with 11 Silver ADDY® Awards.
 
For a full list of winners, including creative edits, click below:

Best of Awards
Sales Promotion
Collateral Material
Direct Marketing
Out-of-Home
Non-Traditional Advertising
Consumer or Trade Publication
Newspaper
Interactive Media
Radio
Television
Mixed Media Campaigns
Advertising for the Arts & Sciences
Public Service
Advertising Industry Self-Promotion
Elements of Advertising
Student
 

Many THX to our Sponsors

Gold Sponsor
The Washington Post

Silver Sponsor
Arnold

Bronze Sponsors
Persel-Gardner
RTC Relationship Marketing

In-Kind Sponsors
522 Productions
ApolloBravo
David Deboy
Design Army
Bob Heck
Joseph Allen Photography
MOSAIC
Neenah Paper
Photogroup
Raff Embossing
Severn Graphics
ten:pm media
Video Labs
 

Judges

General Market
Laurie Carrigan, Design Director, Chen Design (San Francisco)
Irfan Khan, Associate Creative Director Taxi Canada Inc. (Toronto)
Dorn Martell, Creative Director/Executive Vice President, Tinsley Advertising (Miami)
Julia Melle, SVP/Group Creative Director, Publicis (Dallas)
Nancy Hernandez, President/Founder, Abrazo Marketing (Milwaukee)

Interactive
Sean Lam, Creative Director, Kinetic (Singapore)
Tammy Duncan, Creative Director/Owner, Orange You Glad (Brooklyn)