LMO, a full-service marketing communications agency, recently announced that it secured a one-year extension contract with the United States Coast Guard (USCG). LMO has an extensive history with the Coast Guard, having been its agency of record since 2011. Throughout the past five years, LMO has worked with the USCG to challenge common military misconceptions and improve the USCG’s recruiting and retention efforts through marketing avenues such as case studies, university events and media placements. The goal of LMO’s most recent campaign was to demonstrate how the USCG provides an unparalleled military experience with extraordinary work-life balance.
The Coast Guard, which is responsible for protecting US waters and our economic resources among other service duties, is also one of the smallest of the five military branches, making recruitment and retention a high priority for this challenger branch.
“LMO is proud to have such a close working relationship with the US Coast Guard,” said Chris Laughlin, chief executive officer of LMO. “We have really been able to push the USCG to the forefront of military communications, including the launch of the Go Coast Guard website as the first fully responsive Department of Homeland Security website, lifestyle video shoots and recruiting events. LMO is excited to see where this next year takes us.”
LMO’s work for the US Coast Guard has encompassed a full range of marketing communications work. In October, LMO launched a Facebook Live Q&A program for the Coast Guard, which has been one of its most successful social media initiatives. LMO also placed out-of-home ads in Times Square to announce open jobs in the Coast Guard. Additionally, LMO leads full creative development for the Coast Guard, including TV, radio, print, videos, social media products and direct mail.