AAF Announces 2018 National Student Advertising Competition Sponsor, Ocean Spray Cranberries

June 28, 2017

Partnering with another global, iconic brand, the American Advertising Federation (AAF) is excited to announce Ocean Spray Cranberries, Inc. as the corporate sponsor for the 2018 National Student Advertising Competition (NSAC). The 2018 NSAC will require each AAF college chapter team to develop a written, integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge facing Ocean Spray.

For close to nine decades, Ocean Spray, the cranberry expert, has built a beloved brand on the pillars of taste, health, and heritage. “We are thrilled to be the 2018 NSAC sponsor,” said Kristen Borsari, Vice President, North American Marketing at Ocean Spray Cranberries, Inc. “Having the opportunity to witness this year’s presentations first hand during the final competition in New Orleans, we are extremely excited about the insights and ideas that they can bring to the Ocean Spray business.”

“Companies that sponsor the NSAC view the competition as an extremely cost efficient tool to generate insights and ideas, as well as an opportunity to build brand loyalty with a new generation of current and future consumers,” said Constance Cannon Frazier, the AAF’s Chief Operating Officer. “Some have even participated multiple times, as they recognize the value of aligning their brand with the consumer and the valuable insights gained throughout the process."

For more information about the National Student Advertising Competition, please contact Morgan McDaniel via email, or by phone at (202) 898-0089. Or, visit AAF’s website to learn more.

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